What a wonderful opportunity! Highlighting the whimsical and chaotic nature of government, a few clerks decided to end a "property right" most Americans believe to be absolute. The Redskin's trademark is null and void. The government's idea is without a trademark, they will change it.
Yay!
Now, what the Redskins can prove is Trademarks are utterly unnecessary as a "intellectual property right." What a rare opportunity. The Redskins response should be to continue with the logo and name, and market it like crazy, but now with traceability, instead of state violence.
Their sales and revenue will be the same, if not better.
1. The amount of fake Redskin merchandise will not increase. Faking product is hard business, and the supply meets what demand there is. "Piracy" will not change.
2. The Redskin logo will rise in value given the resistance image it has. The term Redskin was already meant to denote implacable resolve on the gridiron, a tribute to American indians, and with its defiance of silly Government, it will join the Southern Cross and "don't tread on me" as iconic worldwide.
3. With traceability, people will be able to tell they are paying the premium price for the real goods, and then it will be a matter of Redskin marketing to take the franchise to its highest potential. Who wants fake Harley Davidson logo items. No one, demand for real Redskin goods will be massive.
Manage this opportunity well, fellas! And strike a blow for freedom.
Feel free to forward this by email to three of your friends.
Yay!
Now, what the Redskins can prove is Trademarks are utterly unnecessary as a "intellectual property right." What a rare opportunity. The Redskins response should be to continue with the logo and name, and market it like crazy, but now with traceability, instead of state violence.
Their sales and revenue will be the same, if not better.
1. The amount of fake Redskin merchandise will not increase. Faking product is hard business, and the supply meets what demand there is. "Piracy" will not change.
2. The Redskin logo will rise in value given the resistance image it has. The term Redskin was already meant to denote implacable resolve on the gridiron, a tribute to American indians, and with its defiance of silly Government, it will join the Southern Cross and "don't tread on me" as iconic worldwide.
She added, “You’ve heard from the president of the United States, you’ve heard from the majority of the Senate, you’ve from some of us in the House. And I think what you’re going to find is what we find whenever a great human rights issue comes to the fore: You’re going to have more and more voices until it will become impossible for either the Trademark [Office] or [NFL Commissioner Roger] Goodell and [Washington Redskins owner Dan] Snyder to do anything but change the name.No shame on you for worrying about the name of a sports team as the world burns and the USA economy dies. A "great human rights issue." Sheesh.
3. With traceability, people will be able to tell they are paying the premium price for the real goods, and then it will be a matter of Redskin marketing to take the franchise to its highest potential. Who wants fake Harley Davidson logo items. No one, demand for real Redskin goods will be massive.
Manage this opportunity well, fellas! And strike a blow for freedom.
Feel free to forward this by email to three of your friends.
2 comments:
I agree with your views on IPR. But I doubt the trademark holders will have the same understanding.
They will probably change their logo to something that they can "protect" and profit from at least according to their views on IPR. I think that the IPR fallacy is very well entrenched in the U.S. at least.
"No shame on you for worrying about the name of a sports team as the world burns and the USA economy dies. A "great human rights issue." Sheesh" - love your response to these jokers in government!
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