Take a look at the shoes in questions. As one commenter noted, "K stands for New balance?"
To actively and aggressively protect a brand, one must do marketing. But IPR makes bullies out of the most marginal competitors.
Feel free to forward this by email to three of your friends.
They said: 'On June 3, 2014, New Balance filed a lawsuit against Karl Lagerfeld to protect our intellectual property rights related to our iconic Lifestyle footwear designs.New Balance is one of the countless "me too" companies that followed on Nike's success. The suit is nonsense, but it sure gets New Balance in the news. Perhaps an association, of any sort, with Lagerfeld, might rub some class off on this company with trollish tendencies.
'Although we cannot comment on the specifics of the case, we believe it is vital to actively and vigorously defend our brand.'
To actively and aggressively protect a brand, one must do marketing. But IPR makes bullies out of the most marginal competitors.
Feel free to forward this by email to three of your friends.
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