Tuesday, October 7, 2014

Define Success: The Key or Combination?

What is that key to successful business start-up?    Third party observers tend to look at later facts to discern success, and then work backwards.  “He is a millionaire!” Then, what did he do?  But that is self-selected examples, on an extremely narrow criteria: money.

And to base a definition of success on a medium of exchange, and accumulation thereof sounds strange indeed.  If one’s goal is to widen the access to more and better solutions to problems, then money is to be used, invested in yet another project.  And yes for some, success is how much money they can personally amass.  So one must define success.

Success, however you define it, starts much earlierthan the post-mortem.  You need to know there is not a key to success, because it is a combination lock. Here is the combination:

Turn left to passion
Turn right past passion to joy
then left to success

Properly speaking, I’d say success is not defined by you, or anyone else, it is defined by customers. They demonstrate your success by buying your solution. No thrid party can judge whether a second party is happy with your solution...  That is only for the second party.

Then the first party, you, can assess whether given the number of people are happy, and sure, what money made (to fund your next project), your own psychic satisfaction, you can assess whether you are 'successful".  No, never can the 3rd party assess whether or not you are successful.  The only opinion that counts in business is that of the customer.

Feel free to forward this by email to three of your friends.


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