An aspect of the MOQ FOB is resource-preservation. One reason to avoid Alibaba in all circumstances is the astonishing waste of resources necessary to play on that field.
Listen to this fellow at a food show, 28 seconds in...
Exactly! Metzger, the fellow talking, has been around the block. I've never met him (I don't think) but he says exactly what I say... maybe one in a hundred "trade leads" becomes a customer. (On alibaba, I'd bet more like one in 1000...) The trick is at these shows, filter out the 99 non-customers, and get to the real buyers.
And with what? The MOQ FOB. Cocal Cola was locked in marketing battles until they pulled ahead of everyone by introducing the six-pack, when all others had a minimum of 24 pack. Testing and reorders led the way.
Small is beautiful.
Feel free to forward this by email to three of your friends.
Listen to this fellow at a food show, 28 seconds in...
Exactly! Metzger, the fellow talking, has been around the block. I've never met him (I don't think) but he says exactly what I say... maybe one in a hundred "trade leads" becomes a customer. (On alibaba, I'd bet more like one in 1000...) The trick is at these shows, filter out the 99 non-customers, and get to the real buyers.
And with what? The MOQ FOB. Cocal Cola was locked in marketing battles until they pulled ahead of everyone by introducing the six-pack, when all others had a minimum of 24 pack. Testing and reorders led the way.
Small is beautiful.
Feel free to forward this by email to three of your friends.
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