Tuesday, February 10, 2015

Get Customers First

If you have a product, but no customers, you do not have a business.  If you have a product, but no customers, then you have only created problems for yourself.

Get customers first.  The create the product (or service.)

Feel free to forward this by email to three of your friends.


2 comments:

Unknown said...


Going off an article you posted regarding Mr. Shvartsman and the patio furniture retail/wholesale business he launched, he became a sales force pushing his inventory into stores once his products arrived. By customers, do you mean an actual order or could customers be interpreted as having identified a need and a lack of supply for your product in the market?

Quoted from the nytimes article is below

"When his first four containers of outdoor furniture arrived from China, Mr. Shvartsman became a one-man sales force."

John Wiley Spiers said...

Now, when I say customers, I mean people buying form you on a regular basis, never a potential.