Note what is missing from this article which includes this breathless claim:
It has never happened, and I don't think it ever will.
People need to see what the internet is, not project fantasies upon it.
If you are in online marketing, read Ogilvy. Read Ogilvy before you enter. If you want to get rich, be the very first to ever make online marketing worthwhile.
Ogilvy on Advertising
Feel free to forward this by email to three of your friends.
A whopping 97 percent of the respondents indicated that technology has "limitless" or "moderate" potential in the context of exhibit and event marketing. Furthermore, 81 percent expect the importance of technology as a marketing tool to increase "significantly" or "somewhat" in 2015.And it goes on:
"Respondents who have used various technologies to enhance their exhibit- and event-marketing efforts indicate that those technologies have led to increases in booth traffic, brand awareness, and sales leads, as well as improved relationships with clients and more enhanced staffer/attendee interactions at trade shows and events," commented Travis Stanton, editor, EXHIBITOR magazine.What is missing? A single instance cited of online marketing ever generating the enough profit to warrant the effort. I've been studying online marketing for twenty years, and I have not found an single instance where it works. It may happen, I just haven't seen it. And you'd think if someone had, they would show it.
It has never happened, and I don't think it ever will.
People need to see what the internet is, not project fantasies upon it.
If you are in online marketing, read Ogilvy. Read Ogilvy before you enter. If you want to get rich, be the very first to ever make online marketing worthwhile.
Ogilvy on Advertising
Feel free to forward this by email to three of your friends.
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