Friday, March 6, 2015

Data Exploitation Tactics

On Mar 5, 2015, at 10:38 AM, O S wrote:
Hi John,

Should I include in my excel template a country that ranks near the bottom of the list in export destinations within my specified export category if it has shown a large % increase and positive trend in trade in recent years?
***Absolutely...  i do the top 6 for example...  your job is to do exactly what you have done...  and the spreadsheet is set up to demonstate acceleration of imports...  this news gets your targets interested...***
For ex. 

Ecuador ranks 67th and Hungary 69th in the top export destinations for U.S. shelled almond exports. But since 2011 (deleted) exports from the U.S. to Ecuador increased 765% and since 2010 Hungary's imports of (deleted) from the U.S. increased 965%

Attached is a screen shot.

So do you advice I take note of trends like this and consider these countries as viable market options?
Or should I strictly focus on Top 5 in total $ amount exported from U.S. ?
***the info is there for you to exploit:  small but fast growing, huge but hungry competitors... each target market would get a sales pitch tailored to the data...

John

Feel free to forward this by email to three of your friends.


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