Targeting Buyers Overseas

On Mar 20, 2015, at 6:51 AM, M wrote:

John,

I sent out my MOQ FOB letter to this supplier and got a canned email response back with a "New Supplier Letter".  It seems like they are asking for a lot of information. Is it worth the hassle or time? It seems like most large corp entities will have some kind of procedure in place, so what do we do only target smaller organizations?

Thank you

Hey M,

O yes, big biz is not for us... and note they want promo dollars, to build their name, not yours.  I am assuming Australia is your target market, and as such, you need to create a file on each of these players.  Study this company's for their tactics and terms and conditions, and bear it in mind when approaching the right customers...

I think you are looking for an importer, not a huge retailer who imports.  An importer who has 500 small business customers, not a retailer with 500 stores.  

Feel free to forward this by email to three of your friends.

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