We must never let a government make definitions, for they render them incomprehensible.
Since the word organic has become meaningless, and people care, now the idea is "clean labels" which work to be specifics to what the given food has gone through. Well, take that desire to its apotheosis, traceabilty. The QR code what takes the consumers smart phone to a page that not only has a quick video on the entire process of the food in question, but further affirms that particular unit that the customer scanned is legitimately from the source.
In all specialty products "provenance" is key. With traceability you can build loyalty with provenance. Right now companies offering traceability systems are charging too much to do too much. When someone comes up with the right offer, I will highlight them here.
Feel free to forward this by email to three of your friends.
Market researchers tell us that consumers are seeking ‘natural’ products more than ever – and ingredient suppliers have responded by providing ways to ‘clean up’ product labels – but what do these terms really mean?
In all specialty products "provenance" is key. With traceability you can build loyalty with provenance. Right now companies offering traceability systems are charging too much to do too much. When someone comes up with the right offer, I will highlight them here.
Feel free to forward this by email to three of your friends.
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