On one hand you have fakers who refill bottles of Lafitte Rothschild with plonk and sell it for a ransom. Then you have people calling factory distilled Whisky "craft" and ruining the business for everyone.
Or how about people just put QR codes on their products that trace the product two ways:
1. Inbound - QR clicks tell the source of your click. Are the patterns of clicks from the source consistent with distribution? What does the information from the source tell you about customers?
2. Outbound - QR clicks tell these unknown end-users the story that cannot fit on the package, plus they verify whether the package in hand of that consumer then and there is legit. The end-user gets instant verification. They call up your best advertisement. You are able to engage the end-user. Your product is picked up by other potential distributors, who contact you.
We can do all of that without regulations and enforcers and taxes. And here is where anarchy comes in: even after they promulgate the rules, hire the enforcers, tax us stupid, you overlook all that and do the QR strategy anyway. Those who depends on the "enforcers" are at a disadvantage to you.
Feel free to forward this by email to three of your friends.
Some of those selling MGP-made whiskies, such as High West’s David Perkins, would like to see a new transparency in the business. John Bernasconi of New Mexico’s KGB Spirits says, “I would welcome more disclosure and honesty in the spirits industry.”So what is the solution? We all pay taxes to have new regulations promulgated and then pay taxes to hire enforcers?
A good idea, since there’s no reason to expect the ocean of Indiana whiskey to dry up anytime soon. Finding itself at the heart of the craft whiskey craze, MGP has cranked up its production, including a growing slate of new whiskey recipes offering customers greater variety.
Or how about people just put QR codes on their products that trace the product two ways:
1. Inbound - QR clicks tell the source of your click. Are the patterns of clicks from the source consistent with distribution? What does the information from the source tell you about customers?
2. Outbound - QR clicks tell these unknown end-users the story that cannot fit on the package, plus they verify whether the package in hand of that consumer then and there is legit. The end-user gets instant verification. They call up your best advertisement. You are able to engage the end-user. Your product is picked up by other potential distributors, who contact you.
We can do all of that without regulations and enforcers and taxes. And here is where anarchy comes in: even after they promulgate the rules, hire the enforcers, tax us stupid, you overlook all that and do the QR strategy anyway. Those who depends on the "enforcers" are at a disadvantage to you.
Feel free to forward this by email to three of your friends.
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