Tuesday, November 3, 2015

Amazon Opening Brick and Mortar Stores

Today Amazon is opening a brick and mortar store, across the street from what I believe is Apple's #1 sales per quare foot store, and across form where Microsoft opened their failed effort at copying Apple retail.  (The Sony store copy of Apple split last year.)
Tuesday morning at 9:30, Amazon Books will open its doors. These aren't metaphorical doors:  these real, wooden doors are the entrance to our new store in Seattle's University Village. 
Amazon Books is a physical extension of Amazon.com. We've applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping.  The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators' assessments. These are fantastic books! Most have been rated 4 stars or above, and many are award winners.
To give you more information as you browse, our books are face-out, and under each one is a review card with the Amazon.com customer rating and a review. You can read the opinions and assessments of Amazon.com's book-loving customers to help you find great books.
Prices at Amazon Books are the same as prices offered by Amazon.com, so you'll never need to compare our online and in-store prices. Nevertheless, our mobile app is a great way to read additional customer reviews, get more detailed information about a product, or even to buy products online.
Note sent out by email...

Amazon will tell you online marketing is not viable.  Amazon is opening brick and mortar stores.  At what point will people begin to believe that online marketing is not a viable means of marketing?

Well, I am not the only one who says so.  Apple, Amazon, who else?  Victoria Secret...  everyone, except a few people starting up businesses.  O well, you can explain to people, but they believe what they want to believe...

Feel free to forward this by email to three of your friends.


Anonymous said...

When I read this article, I immediately thought of what the reality is: only about 5-6% sales are online. Amazon is just like a catalog.

I have an Amazon Prime membership that offers free shipping on many items, but they still can't compete with sales from brick and mortar stores apparently.

I do buy a lot of things from Amazon, and I would think that their share of online sales would be greater, but it doesn't appear to be the case.

Luke Avedon said...

They are also thinking about opening a Brick & Morter grocery store.


Although I guess it's a drive thru?

...hard to make a living on the internet I guess.