When I note something contrary to what I teach, I jump on it. Here someone got through the passion to the joy, and found anew market, horse bling (which someone ought to have thought of, knowing the horse set)::
Earlier in the market she talks about success at trade shows. All sounds good except that "Facebook" or social media comment. You don't develop export markets by Facebook, and I'd like to see if Facebook was not just concurrent, correlation is not cause. If it did help, show me time spent and benefit gained, measure it. Maybe I am wrong and in this case Facebook was valid. But the problem then would be, is it reliable?
Feel free to forward this by email to three of your friends.
Q: How did Heritage Brand fare during the Great Recession?A: Jessica Crouch: Interestingly enough, our business grew at its most rapid rate between 2009 and 2014, roughly. A lot of it has to do with the fact that our market is down south and overseas. Although the economy wasn’t doing well in the U.S., the oil industry was booming, and there are a lot of our customers in that industry.
Q: You attribute a large part of the company growth to being able to put your image out there on social media.
A: Jessica Crouch: I would absolutely say that. As soon as Facebook became common, (the business) just exponentially exploded. Suddenly people knew about us.
Feel free to forward this by email to three of your friends.
1 comments:
Great article John.
A friend in direct marketing with some facebook advertising experience told me a "Facebook Like" now costs a dollar - which is pretty much useless....turning someone into a email lead costs recently $23.80 -- these companies are hoping to make $1 a month per email lead. Yikes!
The only people making it work are huge direct marketing companies who are: 1.) in the traditional direct marketing areas 2.) have deep pockets. Or 3.) big business that just wants to spend money with no thought of making a return. All of the compliance policies on Facebook are biased towards big business as well -- they don't really want entrepreneurs on there despite what they may say.
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