Friday, May 13, 2016

Another Amazon Fail at Web Marketing

If you are putting a dime into web marketing, you are betting you are smarter than Apple, Victoria Secret, Safeway and Amazon.  Amazon tried and ended their version of Groupon (from $26 to $3, laying off people, gets a stick bump by suing IBM over patents) and now ending its version of, MyHabit:

As many of you may already know, MyHabit is closing on May 20, 2016 and as of May 15, 2016 we will no longer pay any advertising fees for sales referred to MyHabit. However, your visitors have unrestricted access to shop similar brands from Amazon Fashion []—backed by Amazon's award-winning service, free shipping and returns, and exclusive benefits for Prime members.
So at what point will people begin to at least test the premise online marketing pays?  Anyone who is training in that field, or works in that field, needs to understand massive unemployment ahead if all of the leaders cannot make it pay.  Any belief that online marketing pays is pure social conditioning.

Now you have a choice: go back to school and take on another $50,000 in student loan debt to get a false economy job, or start your own business.  You'll have to forget everything you paid for in school,  and there the people who fooled around and never learned a thing have an advantage over you, but take your losses and move onward and upward.

The reason in my book in 2001 and one I could an online based business was a doubtful prospect is because I had read Ogilvy.  If you plan to work in business, or for a business, and certainly if you plan to be customer-employed, step one is read Ogilvy.

Feel free to forward this by email to three of your friends.