Tuesday, May 3, 2016

Over half of All Online Ad Spening is Selling Cars

Someone I know who worked at a leading, famous web news org told me she had to wait to get paid once because General Motors had not paid for its big Camaro ad campaign.  Such were the finances of both the news org and General Motors.

According to a relentlessly contradictory article, a quarter of all ad dollars in USA is spent online, and over half of the auto industry ad budget, $7.3 billion, is spent online.
Most of that spending—60% this year, eMarketer estimates—will be on direct-response efforts. 
So not brand building, but "act now"! or the suckers' pitch.  The auto industry is in a massive balloon, and what happens online ads for cars when tha bubble bursts.

Talk about false economy.

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