Wednesday, August 16, 2006

Product cycles

Re: Product cycles

--- In spiers@yahoogroups.com, "mgranich" wrote:
>
> I read that the toy YoYo has a 7 year cycle, ie yoyos will be a very
> hot selling toy for a brief time every 7 years. It seems that fashion
> clothing might have a similar cycle? ...
> Is there a "rule of thumb" for gauging product cycles? Is there a
> reference available that tracks such cycles...ie a book or trade
> journal or something that can tell me widgets were popular 10 years
> ago and have a 15 year popularity cycle. My thought is to ride the
cycle
> to profit.
>
> Anthony
>
Anthony,

I read a while back that a "generation" is considered to be 10 years.
i.e. what happened 10 years ago is "ancient history" to the next group
to come along. People born 10 years after the end of the Vietnam war
look at it the same way they do the American Civil War or the
Spanish-American War, strictly text book stuff. Look at the life cycle
of Converse Gym Shoes. They come back every 7 to 10 years. I.m looking
for the Hoola Hoop to be big any day now. ;-)>

Interesting question you raise.

Randy


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