Intellectual Property Wrongs Judo Flip

In Judo you use the opponent's force against the opponent...

Here is a neat trick, inadvertently suggested in an article......

"The Dervaeas Institute, an organizational arm of the Dervaeas family well known throughout the community for its pioneering work, its respected farm in Pasadena, and its website UrbanHomesteading.com, sent out cease and dissent letters to sixteen groups warning them about their appropriation of the term "Urban Homesteading." According to Jess Watson, writing in the Summer 2011 edition of Edible East Bay, the letters immediately resulted in "the Facebook pages of IUH, the Denver Institute of Urban Homesteading (a farmers market), and several homesteading-related books [being] taken down." ...

The trademark heat did not deter Ruby Blume, a recipient of one of the letters, from moving ahead with the book she helped Rachel Kaplan write. Skyhorse publishing this year printed Urban Homesteading: Heirloom Skills for Sustainable Living, a little manifesto that explores the principles of permaculture, gardening methods, the intimate bond between what we grow and what we eat, and how to build sustainable homes. "

So, if someone has a name they "own" and they cause you grief, make it to your advantage... title your book by the name they "own" and everytime they promote or advertise, your book sells better.

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