As far back as 2006 I noted in this blog that Starbuck's was in reality a candy store. And now comes Howard Shultz announcing he wants to become the Willy Wonka of coffee. Why not?
Feel free to forward this by email to three of your friends.
In fact, Schultz called it nothing short of the "Willy Wonka of coffee."I also advised Starbucks to go wholesale only and supply more localized versions - they did not take my free advice but they are developing their own localized versions.
Feel free to forward this by email to three of your friends.
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