At Which Trade Show to Exhibit?

In business, there is only one opinion that matters, and that is the opinion of your target customer.  So which trade show?  Ask you customers...

Orandi said he’s been to a lot of trade shows, but after speaking with larger buyers like Costco and Trader Joe’s at Thursday’s Expo, he said the Fresno Food Expo is an ideal event for local growers.

Read more here: http://www.fresnobee.com/living/food-drink/article92525362.html#storylink=cpy

Instead of wasting time and money guessing which shows, he could have asked Trader joe's and Costco first.  Just how you get in front of those buyers I teach in my seminars.

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