Trump Change

As the Donald is sworn in, the only real change is likely to be a curbing of the excess intel regime, a victory for the Total Information Awareness claque and a defeat of the cloak and dagger mischief makers.  With those expensive, murderous, pointless, counterproductive rogue elements liquidated, what is left is the economy.

Before the Soviet Union fell, Noam Chomsky wrote this:

When the world’s two great propaganda systems agree on some doctrine, it requires some intellectual effort to escape its shackles. One such doctrine is that the society created by Lenin and Trotsky and moulded further by Stalin and his successors has some relation to socialism in some meaningful or historically accurate sense of this concept. In fact, if there is a relation, it is the relation of contradiction.

If you watch Chomsky you'll note he is not about to be pinned down as to labels, but he is probably essentially an anarchist.  He certainly defends socialism, to the point he criticized the Soviet Union for failing at socialism, and his criticism was in the form of comparison to the USA.  Again, what I like about Marxists is they get their facts straight, and Chomsky sure gets his facts straight.

It is clear enough why both major propaganda systems insist upon this fantasy. Since its origins, the Soviet State has attempted to harness the energies of its own population and oppressed people elsewhere in the service of the men who took advantage of the popular ferment in Russia in 1917 to seize State power. One major ideological weapon employed to this end has been the claim that the State managers are leading their own society and the world towards the socialist ideal; an impossibility, as any socialist — surely any serious Marxist — should have understood at once (many did), and a lie of mammoth proportions as history has revealed since the earliest days of the Bolshevik regime. The taskmasters have attempted to gain legitimacy and support by exploiting the aura of socialist ideals and the respect that is rightly accorded them, to conceal their own ritual practice as they destroyed every vestige of socialism.

Now,  as Trump is inauGREATed, the above could be edited thus, so perfectly matched is the Soviet Union and the USA in hypocrisy and corruption of ideals:

It is clear enough why both major propaganda systems insist upon this fantasy. Since its origins, the American State has attempted to harness the energies of its own population and oppressed people elsewhere in the service of the men who took advantage of the popular ferment in America in 1776 to seize State power. One major ideological weapon employed to this end has been the claim that the State managers are leading their own society and the world towards the American ideal; an impossibility, as any free marketer — surely any serious liberal — should have understood at once (many did), and a lie of mammoth proportions as history has revealed since the earliest days of the American regime. The taskmasters have attempted to gain legitimacy and support by exploiting the aura of American ideals and the respect that is rightly accorded them, to conceal their own ritual practice as they destroyed every vestige of freedom.

In 1986 Chmosky noted the similarities.  Nothing is changing.  The real change coming is the continued disintegration and death is the ex nihilo credit regime. Who gets hurt and how at this point is mere aesthetics. It is what is is, the world can be a wicked place and that is good to know. You may pledge allegiance to all the hoopla, or you can get to work creating your own freedom.  No matter what happens in Washington or Wall Street you can innovate and create customers, that is create your own peace and prosperity.

If you'd prefer to build a business than debate politics, there are links to online courses on the upper right of this blog, and a list of my upcoming seminars here...

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Entrepreneurs Do Not Take Risks

When I first read that back in the mid-1980s, written by Drucker, I was astonished.  How could he say such a thing?  All I ever heard was entrepreneurs and risk were one of the same.  Then I began to reflect on what I had learned so far in business, and realized he was correct. Everyone with whom I was familiar and was successful never took risks, they worked to eliminate risks in the business process. Entrepreneurs do not take risks.

So how come we all hear "entrepreneurs take risks"?  At the risk of achieving sic passim, believe it or not the idea only got started with, guess what, ex nihilo credit in the 1970s.  How come?   Well, once you set up an ex nihilo credit regime, there is no rational limit to what can be lent, because literally nothing is being lent.  Only debt is being agreed to...  well, with a limitless supply of debt on offer, at zero cost to the lenders, well, how do you lend all of it out?

First you must socially condition people to borrow more than they need, and to do so you must overcome their natural prudence and common human sympathies.  What worked was to socially condition through media, schools, entertainment and government the idea that entrepreneurs take risks.  Borrowing from banks (who had "risk capital") was step one in an entrepreneurs saga.

According to Merriam Webster, the term "risk capital" first shows up in 1944.  Since business start-up has been around since Cain settled down after bumping off Abel, is it not a little odd the idea of "risk capital' does not show up until 1944?  These are early abuses of the term, and meanings change as people grab an emerging use to apply to an urgent need.

Let's look at some etymologies -

risk (n.) 

1660s, risque, from French risque (16c.), from Italian risco, riscio (modern rischio), from riscare "run into danger," of uncertain origin. The Englished spelling first recorded 1728. Spanish riesgo and German Risiko are Italian loan-words. With run (v.) from 1660s. Risk aversion is recorded from 1942; risk factor from 1906; risk management from 1963; risk taker from 1892.

So the word risk itself is fairly new, in light of how long we've been doing business on earth.

risk (v.) 

1680s, from risk (n.), or from French risquer, from Italian riscare, rischaire, from the noun. Related: Risked;risks; risking.

Etymology[edit]

From earlier risque, from Middle French risque, from Italian risco ("risk"; > Modern Italian rischio) andrischiare ("to run into danger"). Most dictionaries consider the etymology of these Italian terms uncertain, but some suggest they perhaps come from Latin *resicum ‎(“that which cuts, rock, crag”) (> Medieval Latinresicu), from Latin resecō ‎(“cut off, loose, curtail”, verb), in the sense of that which is a danger to boating or shipping; or from Ancient Greek ῥιζικόν ‎(rhizikón, “root, radical, hazard”).

A few dictionaries express more certainty. Collins says the Italian risco comes from Ancient Greek ῥίζα‎(rhíza, “cliff”) due to the hazards of sailing along rocky coasts. The American Heritage says it probably comes from Byzantine Greek ῥιζικό, ριζικό ‎(rhizikó, rizikó, “sustenance obtained by a soldier through his own initiative, fortune”), from Arabic رِزْق ‎(rizq, “sustenance, that which God allots”), from Syriac [script needed]‎(ruziqā, “daily bread”), from Middle Persian [script needed] ‎(rōčig), from Middle Persian [script needed] ‎(rōč,“day”), from Old Persian [script needed] ‎(*raučah-), from Proto-Indo-European *lewk-.

Cognate with Spanish riesgo, Portuguese risco

The word is a good one, but notice it has more to do with logistics than with business dealings; as to the soldier taking risks, well, war is hardly business, and from the beginning soldiers have had to over run their opponents to gain the necessities to fight.  Rebels assault the armory.  Again an ancient idea, but not business, not trade.  In logistics, oh yes indeed, there are risks, but here again, and expressly, entrepreneurs since the Phoenicians ruled the waves have mitigated risks.  Marine insurance is arguably charity, not insurance, since those whose goods go overboard are made whole by those whose goods did not, thus arguably even halal, especially since the relationship ends with the docking of the vessel.

More here...

So to move from risk in logistics, the problems of time space and matter and botlenecks, and move the idea over to human action took some doing.  But they did it.  How?  Social conditioning, just like today when your smart phone tells you what to think, what to like, where to go, what to do.  (Yesterday a cabbie became perplexed when google maps told him to go one way, and Garmin another...)

Check this bit of research out...

A look at Google Ngram – a search engine tool that allows you to see how often a given word is used across books, newspapers and magazines through time – shows that the usage of “Risk” was fairly stagnant from 1800 to the early 1960s. The frequency with which it appeared during this 160 year stretch ran from 0.002% to 0.004%, about as often as words like “Poverty” or “dog”. Starting in 1970, however, “Risk” became a hot topic. The frequency of its usage increased by over 3.5x, peaking in 2006 at 0.015%. That may not sound like a lot, but the word “Risk” now appears in print four times more often in English-language press than the word “Weather”, according to Ngram. And you know how popular the weather is…Source:Nicholas Colas, chief market strategist at Convergex, a global brokerage company based in New York.Full Disclosure: Nothing on this site should ever be considered to be advice, research or an invitation to buy or sell any securities, please see my Terms & Conditions page for a full disclaimer.

Well, there it is.  After 1971, when Nixon went off the gold standard (lite), the hegemon got to work flogging the idea of risk as central to business.  We've always had fake news and state controlled press, and they did their work.  A term normally associated with logistics is hijacked and applied to human action, business, in order to get their cannon fodder to soak up as much of this ex nihilo credit as possible, and enslave them.

Terms do not just show up universally adopted one day.  They need time to incubate.  You can study such incubation of any given word at the Oxford English Dictionary site, and see how at high levels (academia) the idea of risk and investment begins to emerge even 100 years ago or more, with the dates and works in which a term was used.  This demonstrates how slowly a critical mass forms as more an more people address the idea in their own works.  Certainly before Nixon's move there were people referring to risk in investing.  There had also began the implicit criticism of NOT taking risks, with the term risk-averse first showing up in 1961, and the illiterate version of risk-adverse showing up in 1969.

Just as it takes time for a term to solidify, and the idea behind it, it takes time for the idea to have its intended effect.  The point of misinforming entrepreneurs was to get them to take risk in the form of borrowing ex nihilo credit.  Although it was in 1971 that Nixon made lending ex nihilo credit lending possible, bankers needed proof this would not backfire on them.  Two entities that massively borrowed ex nihilo credit when Nixon changed the rules, Chrysler and Penn Central, went bankrupt, Uncle Sam bailed them out.  Bankers then understood.  In the ex nihilo credit regime, profits are privatized and the losses are socialized.  All that was left was how to carry ex nihilo credit loans on the books?

I have in hand a 1983 seminar manual for bankers, "conducted throughout the country", in which bankers are instructed to lend credit instead of money.  (Note bankers know the difference, even if you are not allowed to know the difference.) How?  There is the problem for bankers of reserve requirement and the bank balance sheet liability of such action.  The solution is clever.  Put the ex nihilo credit loans under Standby Letters of Credit, which at once have no reserve requirement and is off balance-sheet financial statement category.  Sound familiar?  The idea was so evil and contrary to sound banking, that the manual carried a sign letter of endorsement from a regulator for the Governors of the Federal Reserve System.

(As a side note, this scam is also the basis for gold leasing, specifically mentioned in the manual, and a matter of great concern worldwide, with Germans and Italians, etc, demanding that gold supposedly in USA for safekeeping be sent back to Germany, Italy etc..  Problem is, the gold may be in China, and legally so, for apparently people did rash things under "gold leasing.")

As each banking disaster occurred, and taxpayers picked up the tab, the practice got worse.  S&L Crisis in the early 80s, the the 87 crash, the 97 crash, the dot com bust, 2008... not to mention the countless individual disasters.  In every instance, the banks get bailed out.  We are now at total saturation. When Boeing builds a jet, ExImBank creates ex nihilo credit for India to buy it, it costs nothing for India to be a customer of Boeing.  The USA taxpayer is on the hook for any default.  Boeing takes the profits.  When an unemployed 18 year old stops off at a gas station and pays for two corn dogs and a supersize drink with his EBT card, the ex nihilo credit is created at that moment.  Again, it it added to the taxpayers tab. What appears to be happening is this regime is over.  The beneficiaries of this boom can no longer get any benefit.

Airlines are dying for too many airplanes.  I flew Seattle Paris round trip at Christmas holidays, $650 (about $400 taxes, $250 to the airlines).  McDonalds can't find anymore victims.  Sorts Authority cannot find enough people who want more junk.  The dinosaurs are dying.

We all love a system that works for us, even if it doesn't.  What Busby Berkeley learned in the 1930s is you could make a lot of money showing unemployed people movies about rich people living it up (We're in the money!)  Hope is a theological virtue, but it can be hijacked by bankers, and affixed to nothing, giving false hopes.  It is cruel, but the victims are all willing accomplices.

By the way, tell me, what is the primary job of the United States Secret Service?  Do you know?

Here is some more reading, which only bolsters my argument.  These open as .pdfs, and here.  That last one, if viewed in terms of promotion of ex nihilo credit, is devastating to modern economics.  Out of the mouth of babes!

Entrepreneurs do not take risks.  The regime that was based on that is dying off.  What always was and will always be is customers.  You need customers, not finance.  Find customers, and you'll succeed.  And I teach how to find customers first.

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Effective Sales People

Sales people are not entrepreneurs, or essentially entrepreneurs depending on the definition.  I don’t know and I don’t care, I just know they are critical to success, and are sui generis, they are not like business people.  Few people are salesfolk, and those entrepreneurs who are not must be good consumers of salesmanship if they wish to reach their goals

To be clear, what follows assumes specialty and business to business, a specific category of selling.

To proceed, the essence of selling is communication.  Everyone mentions the 80 20 rule, sales people need to spend 80% listening, and 20% talking.  The paradox is the best communicators listen most. What makes a good salesperson is they listen  Contrary to what most men think, (women just don’t listen) women are some of the best salesmen.

Salesmen match the need they heard with the solution they represent.  If not, they communicate the “mis-match” (need v offer) back to the supplier (you).

If they make a sale they communicate what they heard that would also sell (in essence a lack as opposed to a miss) back to the supplier they represent.

What makes great salespeople is they immediately qualify a buyer and detach themselves from anyone not ready, willing and able to buy on the spot.  A bartender can talk to anyone else.  Batenders make a sale to people who just want to talk.  Don’t deny a bartender his just compensation by talking to anyone who just wants to talk.

Salespeople hand out one of two things: 

1. The sales offer.  Take it or leave it.  There is no negotiation. A buyer cannot place an order until you say “no” to requests.  The irony is it is best to say no immediately, in order to fatten your order book.  As search engines, Yahoo tried to get you to stick around, Google gets rid of you as soon as it can.  Who won?

A salesperson gets either a sale, or a how come no sale. Now we switch from passion/joy to science. Science is objective knowledge established by a valid and reliable test of a hypothesis.  Your offer is the hypothesis being tested. The “how come no sale” is tabulated, as data.Also gathered are the anecdotes as to what else would sell that come with sales. The approach is to the customers, who represent a sample of the population being surveyed.  At some point you get a valid and reliable samples size from the population in which one draws the responses.  The responses need ot be valid and reliable.  The responses are data.  Now it gets tricky.

In summary, nominal variables are used to “name,” or label a series of values. Ordinal scales provide good information about the order of choices, such as in a customer satisfaction survey. Interval scales give us the order of values + the ability to quantify the difference between each one.

The entrepreneurs job is to be in essence a clerk, to collect and distribute information between all of the acrors that make commerce happen.  You are compensated in the measure you effectively assess information, collect and distribute, and effect change in the form of creating customers through problems solved.  All products and services are solutions to problems.  There are no solutions that cannot be improved upon.

Now it gets trickier. Assuming you got the science right, then your job is to examine the feedback, and it’s source, and match the least change necessary indicated in the data with the least amount of expense to effect the most customer acquisition.  The feedback is the warrant people need to work with you.  You've got it, you share it.  Hegelian dialectic kicks in.  You propose a thesis based on the information.  Someone proposes an antithesis. Between the two of you, or someone else, develops a synthesis, better all around, often.  The joy part of the passion joy is atmospheric.  Steve Jobs blurted out "insanely great" during these data-application/product-development sessions.

Never try for the big score; progress is in infitismal increments.This is in essence fail fast, fail cheap.  You don’t go after the massive game-changer, that's not manageable and it will be taken away from you.  

Recall there was a second thing salesfolk hand out?

2. A pre-composed article touting your offer.  These include a $50 bill, with a promise of another $50 if the article is published.in legit industry press.  You have about 12 versions of this, to hand out to reporters.  In this way they can just edit slightly the article to make it sound like they wrote it, and put their byline on it, and turn it in as though they are working hard while on assignment.

The $1200 at risk is the cheapest and most effective advertising in the universe, assuming a couple of elements.

The elements of an effective PR release we’ll deal with at another time.

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Meat Trade

You probably eat a lot of meat, like I do, and I am keen on good meat.  Here is an edifying article on the int'l trade in meat: 

"This week, there will be many remembrances of what we've accomplished in this organization over the past 40 years, and everyone here should take great pride in that, but for most of you, it's not the past that drove you to attend this meeting. It's about what we're going to do today, tomorrow and into the future," Philip Seng, USMEF president and chief executive officer, told attendees.

There is that forty year perspective again, what happened after Nixon took us off the gold standard (lite).  So this article is about "It's not the hand you are dealt, it's how you play the cards."  This is how the meat industry played the ex nihilo credit card, if you'll pardon the double entendre.

According to Seng, the U.S. eclipsed $13 billion in meat exports. “That’s quite an accomplishment when you consider some of the challenges we’ve had over all these years,” he said, adding that the goal is for $20 billion in meat exports in the near future.

Here again, in an ex nihilo credit regime, he who borrows the most wins.

Some recent highlights for U.S. trade include that the U.S. beef industry just surpassed Australia as the number-one supplier in the South Korean market. The U.S. also recently passed Australia in chilled beef exports to Japan, which Seng called a milestone.If there was any doubt that trade is important, Seng pointed out that 80% of the world’s buying power lies outside of the U.S., so “the more we can have this export mentality, (and) the more we can challenge ourselves to do better, the better it is going to be for all of us.”

This is Big Meat talking, the same people who make it criminal to test USA beef for mad cow disease in order to promote exports.  (It's a criminal offense to even own a test kit without a license.) Mad Cow takes anywhere from 2.5 to 5 years to incubate, so USA got rules pushed through for countries to accept USA beef under three years old.  lemme see...  2.5 years to incubate, sell three year old beef....  hmmm... did anyone do the math?

1. They are not sure what it is.

2.  It is hard to spot, making it hard to control.

3. It is hard to kill, and the killing process relieves the meat of most nutritional value.

4. It is 100% the result of cruel and stupid animal farming.

But it makes cheap bovine meat at the cash register, but Big Meat gets so much in up-front subsidies and preferences, plus the cost of the damage done is after the fact, so here again we have the fascist Big Government and Big Industry acting as one, to privatize profits and socialize losses.

(Grass fed beef is natural and popular, and on unused "government land" it can be produced inexpensively.  This is why the FEDS kill ranchers who won't back off from grazing rights, as in Oregon.  This terrorism is employed to smash any competition for Big Meat.)

The Chinese market has provided some success stories for the U.S. Seng noted that there are now nine pork plants in the world’s fastest-growing market for pork. However, challenges remain, as it’s still not easy selling in China, he said, adding, “It’s not the most transparent place, and it’s very hard to follow product in that market.”

Unh... mendacious!  USA pork is fatted up with ractomine, an additive with criminal consequences in every country in the world except the Nafta three.  Since USA Government cannot be trusted with inspections, the Chinese have bought their own pork processing plant in the USA to serve China.  Only Big Meat Americans cannot figure out how to sell to China.  Their only tactic is get subsidies, compete on price.  Also, tracking every pound of pork exported to china is cheap and easy.  Use QR codes.  And QR codes are the small business, specialty meat secret weapon to marketing to China.

"Trade is no longer rising around the world," Seng explained. "Actually, this is the first time since World War II that trade has declined during a period of economic growth. That's why what we are doing in the meat industry — whether it's the beef complex, the pork complex, the lamb complex — the fact that we are increasing our exports (means) we're really going against the grain right now, because most industries are not enjoying robust export sales."

If trade is not rising, this is very good news.  It means that the ex nihilo credit regime is over.  Russia has surpassed USA in wheat exports, when they used to be a importer.  The abominable USA ex nihilo credit regime is dying.  All markets for meat are growing, because people spend their first experience of new disposable income on food.   USA Big Meat product is cheapest at the cash register in China as well as USA.  What with export subsidies, tax advantages and financial engineering, exports give Big Meat Industrial Complex an ability to privatize profits and socializes losses, on steroids (pardon the mixed, but apt, metaphor).

Seng referenced World Trade Organization data showing that 2,100 new trade restrictions were imposed from 2008 to 2016. Sometimes, it may seem like there are fewer trade restrictions and more free trade agreements, but he said, “frankly, we are still in a very protectionist world.”

USA has never signed a free trade agreement, because there is no such thing as a free trade agreement.  If it is an agreement, then it is managed trade, not free trade. And for Mexican Harvard MBAs to write 14,000 pages of "agreement" with Canadian and USA Harvard MBAs, that protect crybaby billionaires from free markets, then you better call it free trade agreements, in case someone notices.

Fifteen countries account for 63% of world trade. “What that means is there are certain countries that are franchised in, and there are certain countries that are franchised out,” Seng said.
"This is one of the challenges we have with the WTO," he said. “There are more losers than actual winners when it comes to trade, just given those 15 countries. Usually, it’s those 15 countries that write the rules, so it’s become quite complicated when we take a look at international trade.”

Oooooh...  I like this guy... he slipped it in.  It's a racket.  He has to be careful not to lead with that point, but he knows well what is going on.

The challenges ahead, according to Seng, include the state of the Korean economy, the impact of Britain's vote to leave the European Union and whether societal norms will begin to affect trade deals.
The paramount question on everyone’s mind, however, is how to deal with the “tsunami of meat” heading toward us, Seng said. It will be key, he said, to focus on what can be done over the next couple years to move more meat, as well as what can be done for demand enhancement in this industry.

As he must well know, it is over for Big Meat.  To have used ex nihilo credit to wipe out the markets for countries that traditional supplied the world such as Vietnam was once king in rice, Argentina in beef, and Russian in wheat (see the Hanseatic league), and so on, USA was able with ex nihilo credit and guns to knock all of those "comparative advantage" countries out of the game.  Winning a this is a Charlie Sheen kind of winning, where you wipe yourself out in the process.  In the USA the runoff from Big Meat is horrifying and invisible, plus expressly not tested for by the EPA.  Massive water is diverted to grow GMO crops such as rice and cotton, distorting the natural economy massively.  Food that is poison, small business wiped out by ex nihilo credit-based costing, malinvestment and misallocation of resources, especially land, and the pollution, have taken a horrifying toll on the USA economy.  The damage is done during the ex nihilo credit boom.  When the bust comes, the only question is "who pays."  Never the people who gained from the damage done.

The solution is simply end the subsidies to Big Meat, and deregulate Mad Cow testing. At the same time, people need to work hard developing markets for USA produced good food, so the good food producers (necessarily specialty) can grow their operations.

One reality is wherever the USA has introduced a market for Meat Industrial Complex compromised products, there is always as specialty market growing alongside.  So where USA exports the most, there is the most likely specialty market.

It cannot be foreseen, it must be searched and learned.  How to is no secret, I learned it from people in the business, and he meta studies confirm how to, it is just apparently i am the only person who teaches it.

If you have a passion for food, and want to start a business doing the urgent work of restoring balance in world trade and protecting specialty food in USA, then I have a hard core online course open to anyone in the world.  The next session is coming up in January.  If you wish to enroll, you may do so here.  If you do not see your local school, you can scroll down to the bottom of the page and enroll directly with me.  I'll bill you the course fee after the course.  Don't worry if you are overseas, the tools, tactics and attitude apply in all countries.  I am happy to have you enroll too.

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Export Food - Repping Supplier Approach - LCL MOQ FOB Part 1

Here is the continuing of the colloquy started last week.  The names & location & product & urls are changed to protect the innocent... it’s the tools, tactic and attitude that matters...

On Nov 19, 2016, at 2:28 PM, J L wrote:

Hi John,

Thanks for sending over all the info for week1. Very insightful!.

So the product I have in mind is Specialty Snack Chips. You can read all about them here https://specialty*chips.com/ but in brief these are Gluten free, Non GMO chips containing only limited ingredients. I have tried them out and they are good. But I guess that does not matter :). This idea came from a restaurant owner in city state and he currently sells it to speciality shops in the area and through his website. I am originally from Ghana and have never heard of or had Specialty Snack (South Ghanian cuisine) chips before. 

I went through the steps outlined by you to find the HTS number but I don't think I have one for something like this. This is what I got 

• HTS 2005.20.0020  ( These are Potato Chips ) and the data came up with nothing which is very odd. Either I'm doing something wrong or data is incorrect

• HTS 2005.90.0000  ( These are Chips made from other vegetables) and the data came up with nothing

• HTS 2005.99.6550  ( These are Other Vegi Preparations ). I do get data for this which I have attached but don't think I have the correct 10 digit HTS number for this product. Any suggestions on how I should go about finding the correct HTS?   

Regarding the above product, I guess here are my questions

• I guess after the data has been analyzed and once confirmed that there is an opportunity, the next step will be contacting the supplier just like in your sample letter. I don't have a registered company. Does that matter?

• Now I'm assuming the production capacity will be on the lower side for these chips. From an agent perspective and with the process outlined by you, is our supplier generally this small?

• Please let me know your thoughts on this idea

For me I love the breads (Dave's and Eureka) and chips that are produced in USA. I haven't travelled the world that much but love these products and think there is scope. I'll probably do some analysis on Eureka bread too after this :) but they are pretty big and I suspect might not need someone like me to export. What do you think?

And finally thanks for the blog today morning. Very timely. I'm a (job & location) and have a bunch of friends proposing a startup and leaving our jobs to concentrate on it after we get funding :)    

Thanks,

J

On Nov 19, 2016, at 10:07 PM, John Spiers wrote:

Of course you don’t need funding, you need customers.  Until you find customers, you cannot know what funding, if any, you need.  It is rare for a start-up to require any more funding than what is lying around.

On Nov 19, 2016, at 2:28 PM, J L wrote:

Hi John,

Thanks for sending over all the info for week1. Very insightful!.

"Specialty Snack is a kind of pancake made from a fermented batter. Its main ingredients are (ingredients)." well, then they are a rice product, not potato.... nor veggie...

from http://rulings.cbp.gov/index.asp?sjeudjksed=Specialty Snack&vw=detail

"

The applicable subheading for this Specialty Snack will be 1905.90.9090, HTSUS, which provides for bread, pastry, cakes, biscuits and other bakers' wares, whether or not containing cocoa…other…other…other. The duty rate will be 4.5 percent ad valorem.

"

In export, the Sch B number seems to be....

1905.90.9090

But when I go to the report, it said "communion wafers...."

so I dropped back to 1905.90.9030  "..savory chips..."

and here is what I found...

John

On Nov 20, 2016, at 10:18 AM, J L wrote:

Thank you!. I started all wrong by doing a search for chips.

J

On Nov 20, 2016, at 10:29 AM, John Spiers wrote:

I searched Specialty Snack and was surprised there was actually that customs letter on the item...

So now try to do the USITC Trade Data analysis...

John

On Nov 22, 2016, at 1:03 AM, J L wrote:

• So the exports to Canada far exceed any other country, though the amount exported has been decreasing gradually since 2012. Also the Average selling price is less than the world average selling price

• Exports to Australia and Mexico have been increasing since 2012, with the Average selling price is higher in Mexico.

• Philippines exports have somewhat remained constant but have the highest selling price among the top 6

• Exports to Japan and Korea have gone down and they also  have selling price cheaper than world average selling price.

Based on the above analysis, the best target country appear to be Mexico

.[ Analysis attached ]

Thanks,

J

On Nov 22, 2016, at 1:18 AM, John Spiers wrote:

On Nov 22, 2016, at 1:03 AM, J L wrote:

• So the exports to Canada far exceed any other country, though the amount exported has been decreasing gradually since 2012. Also the Average selling price is less than the world average selling price

**Cheap mass production chips, but that means here is market for high end too...***

• Exports to Australia and Mexico have been increasing since 2012, with the Average selling price is higher in Mexico.

• Philippines exports have somewhat remained constant but have the highest selling price among the top 6

• Exports to Japan and Korea have gone down and they also  have selling price cheaper than world average selling price.

Based on the above analysis, the best target country appear to be Mexico.[ Analysis attached ]

*** Very good...  now to create the offer, the LCL MOQ FOB...  you'll need to approach the supplier for  that, let's discuss that...

John

On Nov 25, 2016, at 11:14 PM, J L wrote:

Hi John,

So the owner has closed down his restaurant until further notice but his voicemail says that he still does Specialty Snack chips and points to his website which only has an email address. I guess I’m left with only 2 options now, go meet him personally or email ( which I know you strongly recommend not doing ). Would it not be worth trying to email hom with the details and then calling in a few days?. What do you suggest? 

Thanks,

J

On Nov 26, 2016, at 1:10 AM, John Spiers wrote:

Find a mailing address for him...  google, google...  real estate agent for location would know... 

The second you say “call me” you give u conrrol of the process.  Syat in charge of this business deal.

Find the mailing address and a phone number and then when you've drafted the letter, let me look at it...

JOhn

On Nov 26, 2016, at 6:46 PM, J L wrote:

Hi John,

Appreciate all the advise and help you're offering!. Done. I googled his home mailing address and have attached the initial draft of the letter. For the Company name, I have also included my brothers name as I'd like him to join me if/when this turns into something. I concluded the letter with the alternative of he contacting me as I do not have his direct phone contact.  Please review and let me know.

Thanks,

J

On Nov 26, 2016, at 6:50 PM, John Spiers wrote:

the letter comes thru garbled on a mac...

Why not just call the company L ?

(What's it mean?)

John

On Nov 26, 2016, at 7:02 PM, John Spiers wrote:

On Nov 26, 2016, at 6:46 PM, J L wrote:

 initial draft of the letter.

If you can send it as a .pdf, great...

On Nov 26, 2016, at 7:39 PM, J L wrote:

Attached is the pdf format.  

The name L does keeps it short. So just L?. No Company or Corp or Inc after it? or maybe the old fashioned way L & Sons. 

Are you asking what does L mean ?? ?    I actually don't know. I'll have to ask my parents

On Nov 26, 2016, at 7:56 PM, John Spiers wrote:

Here are some notes...  do you have your name spelling in (ancient script)?  And the suppliers usually has a capital D.

Problems in the letter:

do we know "savory"?

I think price per kilo, but includes plain old potato chips...

Initially we'll discover what market there is in Mexico, and then whether we can work together building this new market,and after that...

 best to find his phone number,. what was the phone number of the restaurant?  do cached webpages say?  Even if dead, name a phone number...

John

On Nov 26, 2016, at 9:56 PM, J L wrote:

Thanks John. I've updated the draft with your recommendations.

• "Do we know savory?". The chip is not sweet and is crunchy with little salt added. The HTS number 1905.90.9030 is for "Corn chips and similar crisp savory snack foods". I'd say these are similar to corn chips 

• I found suppiers landline number and have listed both landline / restaurant numbers in the letter. John, I'm hoping he won't mind me contacting him at Home address & number. On specialty*chips.com, he's clearly mentioned the email address as contact info and that's the reason I'm being a little skeptical.

• You're right. I checked the HTS for units and it is Kg. So then is the analysis correct?. The Specialty Snack chips, 1 packet is 5 OZ and cost ~ $5 (retail). For Mexico the average price is $4.55 per Kg!

• So my first name means "whatever" :) and here's the first and last name in Anciet Script.

On Nov 27, 2016, at 3:50 AM, John Spiers wrote:

On Nov 26, 2016, at 9:56 PM, J L wrote:

Thanks John. I've updated the draft with your recommendations.

• "Do we know savory?". The chip is not sweet and is crunchy with little salt added. The HTS number 1905.90.9030 is for "Corn chips and similar crisp savory snack foods". I'd say these are similar to corn chips 

***Good...  gotta be careful when using words and representing data, you have...***

• I found his landline number and have listed both landline / restaurant numbers in the letter. John, I'm hoping he won't mind me contacting his at Home address & number. On specilty*chips.com, he's clearly mentioned the email address as contact info and that's the reason I'm being a little skeptical.

*** He very well may freak out, but I doubt it. He already put himself waaaay out there opening a retail biz...  as to the phone number,  it's tactical...

1. He pre-empts you, calls you with a 

a,.  I'm interested

b. get lost...

With a, you proceed, humbly, with him in charge...  with b, you find a new source for Specialty Snack chips...

2. The phone number is dead, THEN you email saying, "I wrote, I called, and now I email....

You are driving at a contact, and rather obliging him to answer yes/no...***

***

• You're right. I checked the HTS for units and it is Kg. So then is the analysis correct?. The Specialty Snack chips, 1 packet is 5 OZ and cost ~ $5 (retail). For Mexico the average price is $4.55 per Kg!

***Right, mostly chips...  at costco chips are about that...  he might say, that's too cheap, you reply..

a. that includes the cheapest mass produced chips too, it's the average, so skews very low give the mass amount of bad chips going in...  

b.  the bigger the mass market, the bigger the specialty market too...  

It's the trends that tell... ***

• So my first name means "whatever" :) and here's the first and last name in ancient text.

*** Maybe your parents will answer first, but let's see what my sources say...

There are brand names like Ernest and Julio Gallo, and of course just a last name, Nordstrom.  People read it first, then sound it out, and then maybe wonder what it means...   You can always change it, maybe ask a dozen random people at a starbucks...  I am starting a food biz selling Specialty Snack chips, what do you think of these two names (L and then brothers L and J & ?  L...    Indeed Brothers L J might be interesting...

*** As to the letter, make it Dear Mr. d’Daddy  be formal...

clean this up...

 what market there is in Mexico and then whether we can work together building this new market and after that can negotiate if we are the team to represent you. 

maybe : what market there is in Mexico and then discuss (negotiate is too hard) if we are the team to help build market for Specialty Snack chips in Mexico.  

I see now the two phone numbers,  do just the restaurant one, avoid the home one if possible...  

So now it is attitude - he'll want to know about you...

Answer matrix:

I am nobody, (Fedex driver?) hate it and love your chips... (what's your "conversion story"? keep this real short...)

I am Ghanian, but did not know about Specialty Snack of Specialty Snack chips...  (south v north) it's Ghanian, clearly, but new to me...

"I'm hungry for change, you might be hungry for more customers, let's find people hungry for your chips, and then see if there is work for me too..."

Took some training on how to break into new markets, but no accomplishments yet, so no demands on my part: if I find customers, please sell to them, but if you don't want to work with me, OK, I'll find another product I love....  it really is not hard to find out if the customers are there...

(Also, who knows, "you may want to take mexico, and let me have France...  way too early to decide anything because we know nothing...")

So once this letter goes out, you shift to attitude with the supplier...  "you get free market info, I get a chance to maybe start my export food biz with you...***

Indeed, to use his very nice website to add the lcl moq fob would be ideal...

anyway, good to see this proceeding...  your views?

JOhn

(Part Two Tomorrow)

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Dow 20,000?

There was a book out during the 1999 dotcom boom entitled Dow 36000, which was roundly criticized as fantasy.  Heck sake, I scoffed.  36,000?  No way.  Let's look at a chart as the DOW races toward 20,000, less than a month after passing 19,000.

Milestone	Date	Time
1,000	November 14, 1972	76 Years
2,000	January 8, 1987	14 Years
3,000	April 17, 1991	4 Years
4,000	February 23, 1985	4 Years
5,000	November 21, 1995	9 Months
6,000	October 14, 1996	11 Months
7,000	February 13, 1997	4 Months
8,000	July 16, 1997	5 Months
9,000	April 6, 1998	9 Months
10,000	March 29, 1999	12 Months
11,000	May 3, 1999	1 Month
12,000	October 19, 2006	7 Years, 5 Months
13,000	April 25, 2007	6 Months
14,000	July 17, 2007	3 Months
15,000	May 7, 2013	5 Years, 10 Months
16,000	November 18, 2013	6 Months
17,000	July 3, 2014	8 Months
18,000	December 23, 2014	5 Months
19,000	November 22, 2016	1 Year, 11 Months
20,000

I would have scoffed at 20,000.  But here we are.

The "fundamentals" of the market are debatable, and this in itself sure looks good, and having gone this far, can it get up to 36,000?  Now I say, "who knows, why not?"

The problem is Dow 20,000 in itself does nothing for the 90 million unemployed, for people living paycheck to paycheck, the countless unemployed teens, for peace and prosperity.  Stock buybacks, tax deferral in pension plans, foreign hot "money" flight to USA all feed this growth, but does any of it represent economic growth?

In a free market, prices fall, not rise.  Money flows into new companies making money and somewhat bids up the price.  The established money making companies make nothing but a bit of  dividend income.  (Rock solid REI is a coop they pays out 10% back on your purchases at the end of the year, in lieu of a dividend, and if they have a bad year, they dip into that ten percent, and maybe pay out 6% to their 6 million owners.  I cannot recall a single instance of REI paying less than 10%)

This 20,000 is based on hot stocks that lose money like FANG, Facebook, Amazon, Netflix and Google (if you count their existential government intel contracts, they are toast.)

Real estate is also hot, another anomaly.  In both instances, the bigger they are, the harder they fall.  If this means all is well, then how come cops and firefighters are cashing out their pensions at these heights?

The result was that hundreds of police officers and firefighters became millionaires while insulated from the whims and risks of the markets. Currently, 517 DROP accounts total in excess of $1 million, according to the city's presentation.
...
That meant when the fund's investments didn't return at least 8 percent, the entire fund, which all their colleagues depend upon in retirement, paid the price.
The lack of withdrawal restrictions led to a run on the bank once retirees caught wind of the pension system's proposed benefit cuts, which include new limits on DROP. Since Aug. 11, the fund paid out nearly $500 million in lump sums. 

Note a couple of things: 517 millionaire cops and firefighters by pension contributions only, and 500 million paid out in lump sums, since August alone.  Take a wild guess who pulled out their million bucks, each?

(If 517 became millionaires due to pension contributions alone, then more are at $900,000, even more at $800,000, even more than that at $700,000, etc.)

Union solidarity achieved this (plus these are house unions, those pension plans were what was used to buy police and firefighter votes) and note how retirees are now acting "I got mine, Jack!" and in effect robbing those newer contributors from having a more equitable share of a dwindling pot.  Share the pain in union solidarity?

"This is the one issue that we're just not going there," Friar said. "We will not do it. The pension board — we will just not go there. ... You cannot put toothpaste back into the tube."

But to say you will not go there is to admit you have gone there.  The first step is taken.  This is how promises are broken, step by step.  And the police and firefighters, and pensioners, of the 9300 of them in Dallas, 500 have cut and run since August.

During the boom, there would be big national conferences of mayors where countless city workers would get together for five days of sex, drugs rock and roll and come away with cool new ways to buy votes.  "This worked in Kansas City, try it in Portland!" These union plans are an example of this activity.  With ex nihilo credit, you can do anything you want.  This problem is everywhere.

And there is the problem.  Dow 20,000 or 36,000, or 10,000 for that matter is tallied in ex nihilo credit. It does not exist.  It is all politicians promises, as solid as a Clinton promise.  But now those promises are proving false.  Share the pain? "I got mine, Jack!"

Dallas politicians say Dallas will not make up the difference, the taxpayers must.  Ahem.  Dallas politicians charged his off to taxpayers to begin with, and who do the Dallas politicians think they get their money from?  The fate of the pensions are in the hands of people whose brains are rather addled.  Probably all those sex, drugs and rock and roll conferences.

Dow 20,000 is partially made up of pensions such as this, and jacking up the Dow sure contributes some to making people they are rich (even if it is only ex nihilo credit tallies.)  But there is an internal contradiction: the Dow is jacked up sky high, but the pensions are not any more solvent.

In 1982, at the ILWU master contract negotiations in San Francisco, I sat on the management side across the table from the Longshoreman negotiators.  Their "strike issue" was unfunded pension liability.  In 1982 this problem had ot be addressed, it just could not go on.  35 years later, the problem has not been addressed.  Each year, since nothing "bad" happened to those benefitting from ex nihilo credit, there was never any effort to solve the problem.

Now extreme measures are not working.  Jacking up the Dow to dizzying heights cannot do the trick.

Watch out below.

I am looking forward to a renaissance in small business in USA.

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